Craft Brand Messaging and Positioning for Better Business Outcomes
Build the foundation for a brand that drives action from targets and better business outcomes.
About The Course
This course shows you, step-by-step, how to lay the foundation for a brand that’s cohesive, resonant and enduring, driving action from targets and better business outcomes.
Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.
Why This Course
This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. When messaging and positioning win hearts and minds, brands win sales. This course shows you, step-by-step, how to lay the foundation for a brand that’s cohesive, resonant and enduring, driving action from your targets and better business outcomes.
Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:
- Positioning and brand messaging essentials
- Understanding and applying a brand messaging framework (three parts)
- Creating visual and experiential branding
- Maintaining brand messaging continuity (and allowing for adaptation)
Four comprehensive exercises and templates to support you at every step as you create a branding strategy and actionable plan to begin executing and driving better business outcomes
Two private coaching sessions with a messaging expert
Presented by Christa Tuttle
Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.
When does the course start?
When you are ready! As soon as you purchase the course you have access to all 6 sessions and can go at any pace you like to complete.
How long is the course?
Over 2 hours of action-packed marketing content spread across 6 sessions.
Where can I get additional help?
This course has 2 included 1:1 coaching sessions with a messaging expert, if you find yourself in need of additional help there are additional coaching sessions that you can purchase here.
Have any other questions?
The Value of MPS
Traditionally before MPS, your company would outsource this type of project. At Launch Marketing, we have helped companies for over 20 years develop effective brand messaging, an investment of around $18k-25k per engagement. With Marketing Pro Series you get the knowledge, experience, and best practices of an agency at a fraction of the cost. Saving your business thousands of dollars and generating these same results.
6 On-demand sessions that help your company's understanding of your brand messaging and positioning ($4500 value)
4 Comprehensive exercises and templates for you to use for your defined brand messaging ($4000 value)
2 Private coaching sessions to discuss your companies future development plans with a marketing expert ($600 value)