Develop Target Audiences and Persona Profiles  

When you clearly define your target audience, you can focus your efforts and resources on the most valuable opportunities for growth.

About The Course

This course guides you through the processes to uncover then define target audiences and develop persona profiles for more effective marketing. 

Marketing Pro Series combines proven marketing practices, frameworks and methodologies the experts at Launch Marketing have used to help hundreds of successful companies launch big ideas, introduce market-disrupting products and sustain recognized brands.



 Why This Course

This isn’t just another online marketing course, it’s guided experiences led by senior-level marketing professionals. You’ll walk away with the strategy and plan you need to quickly execute content marketing that delivers next-level lead generation to meet your business goals.

Whats Included

Three on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:

   • Introduction to buyer personas
   • Collecting and compiling buyer persona data
   • Constructing your buyer personas

Comprehensive exercises and templates to support you at every step as you define your target audience and develop your buyer personas for more effective marketing

One private coaching session with a marketing expert

Presented by Christa Tuttle 

Founder and CEO of Launch Marketing and Marketing Pro Series, Christa has helped startups grow their marketing and align their sales and marketing teams. Launch Marketing has won numerous awards for client results, and Christa is an active leader supporting entrepreneurs.


When does the course start?

When you are ready! As soon as you purchase the course you have access to all 3 sessions and can go at any pace you like to complete.

How long is the course?

Over 2 hours of action-packed marketing content spread across 3 sessions.

Where can I get additional help?

This course has 2 included 1:1 coaching sessions with a persona marketing expert, if you find yourself in need of additional help there are additional coaching sessions that you can purchase here.

Have any other questions?

We are here to help! Email us at [email protected] or complete our contact form and we will get back to you.


“One of our biggest takeaways from this course was how to better re-use existing content. We have implemented a couple of things already, and are looking forward to taking what we’ve learned and applying it at our company!”

-Kimberly Watson-Hemphill Firefly Consulting



The Value of MPS

Traditionally before MPS, your company would outsource this type of project. At Launch Marketing, we have helped companies for over 20 years develop an effective target audience, an investment of around $7500. With Marketing Pro Series you get the knowledge, experience, and best practices of an agency at a fraction of the cost saving your business thousands of dollars and generating these same results.

3 On-demand sessions that help your company's understanding of your target audience and persona development ($1900 value)

2 Comprehensive exercises and templates for you to use for your defined target audience ($900 value)

1 Private coaching session to discuss your companies future development plans with a marketing expert. ($350 value

Join The Course Today

Complete Course with One-on-One Coaching Sessions

3 On-demand sessions

2 Comprehensive exercises

1 Coaching session


Complete Course Without Coaching

3 On-demand sessions

2 Comprehensive exercises

Coaching services can be purchased a la carte