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Build a Breakthrough Content Strategy and Plan

Content marketing that works connects the right message, with the right people, at the right time. This course guides you through the creation of a content marketing strategy tailored to your business and a ready-to-execute plan that drives interest and action for more leads—moving more quickly—through your sales funnel. 

Led by a senior-level content marketing expert, your interactive experience includes the on-demand course sessions, practical exercises, proven templates and one-on-one coaching. 

Here’s more about what you can expect from this course. 

1. Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:  

  • Shaping your content strategy and setting goals 
  • Assessing your current content and benchmarking competitors 
  • Getting clear on your target audiences and how to reach them with content 
  • Identifying the right content mix and supporting the sales funnel 
  • Creating a content calendar and keeping a cadence 

2. Comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you want 

3. Two private coaching sessions with a content marketing expert  

Checkout what Stephani Hass from Z3 has to say:

“I learned a lot from this course and had such an enjoyable experience! The sessions were clear, concise and easy to follow, and the presentations and content were excellent. I look forward to more from Marketing Pro Series!”