Content marketing that works connects the right message, with the right people, at the right time. This course guides you through the creation of a content marketing strategy tailored to your business and a ready-to-execute plan that drives interest and action for more leads—moving more quickly—through your sales funnel.
Led by a senior-level content marketing expert, your interactive experience includes the on-demand course sessions, practical exercises, proven templates and one-on-one coaching.
Here’s more about what you can expect from this course.
1. Six on-demand sessions (30 to 45 minutes each) with corresponding exercises and templates covering:
- Shaping your content strategy and setting goals
- Assessing your current content and benchmarking competitors
- Getting clear on your target audiences and how to reach them with content
- Identifying the right content mix and supporting the sales funnel
- Creating a content calendar and keeping a cadence
2. Comprehensive exercises and templates to support you at every step as you create a content marketing strategy and actionable plan to begin executing and driving the business results you want
3. Two private coaching sessions with a content marketing expert